News > FOOD & WINE
28.10.2019

Geniale: the new wine format

From the happy intuition of a bottle that contains the right amount of wine to fill two glasses, the Geniale in 187 ml format was created. Ideal, indeed perfect, for an aperitivo.

The aperitivo Geniale, based on white and red wine, was presented at the 2019 edition of Milan Wine Week with a special event at Gesto – Fai il tuo, the restaurant on the Navigli inspired by a careful sustainable philosophy where - just like its name suggests - every little gesture respects the environment: from the use of recycled menu paper to the choice of certified suppliers (Friends of the sea for fish and Circle C for meat), from bioclimatic devices for the heating and cooling of second-hand furnishings.

The format "Aperitivo Geniale" combines wine with music and socializing by inviting the public to participate, with the slogan: Fai un Gesto Geniale (Make a brilliant gesture)! The theme is enhanced by coloured images that recall the stylistic features of Warholian pop art which were chosen for the labels of the bottles of Geniale Bianco and Rosso, as well as the gadgets and the graphics of the project.

What does it mean to make a brilliant gesture? For us at Cantine Leonardo da Vinci it means creating a high quality product in an intelligent and convenient format for daily consumption, and doing so on the basis of the teachings and insights of the greatest Genius of all time, Leonardo da Vinci, who still today never ceases to amaze us.